MSMEs and Artificial Intelligence (AI): Opportunities, Challenges, and the Way Forward
Artificial Intelligence (AI) is rapidly transforming the landscape for Micro, Small, and Medium Enterprises (MSMEs) in India. While large enterprises have led the way, MSMEs are increasingly recognizing AI’s potential to drive growth, efficiency, and competitiveness.
Specific AI Tools Successfully Implemented in MSMEs
MSMEs across sectors are increasingly adopting AI tools to boost productivity, improve decision-making, and enhance customer engagement. Here are some concrete examples and case studies of AI tools that have been successfully implemented by MSMEs:
How AI Can Improve Customer Engagement for MSMEs
Artificial Intelligence (AI) offers MSMEs a powerful set of tools to deepen customer relationships, increase loyalty, and drive sales. Here’s how AI can transform customer engagement for MSMEs: